Insights

Field notes from the Branta team.

AI film, engineering, product process and design system decisions — written by the team that ships them.

How we produce AI-generated TVCs that look completely real

The exact pipeline we use — from generative storyboards to photoreal shot generation — to ship AI films you can't tell apart from live-action.

A line-by-line comparison from a recent 60-second TVC we produced twice — once traditionally, once entirely with AI.

What to look for, what to avoid, and the exact questions to ask before signing a build contract.

The migration, what broke, and the tokens we ended up with.

Perfect scores are more than a badge — here's the checklist we run on every launch.

Why identity systems now need to survive generative campaigns and endless variants.

Density, keyboard-first navigation, and the small decisions that make dashboards fast.