The real cost of AI video production vs. a traditional TVC shoot
A line-by-line comparison from a recent 60-second TVC we produced twice — once traditionally, once entirely with AI.
By Rahul Nair, Head of Design··7 min read
We ran the same brief through both pipelines. Here's what we found on cost, timeline, revisions and final broadcast quality.
#AI video#TVC cost#production#OVC