How we produce AI-generated TVCs that look completely real
The exact pipeline we use — from generative storyboards to photoreal shot generation — to ship AI films you can't tell apart from live-action.
By Elena Marchetti, Founder & Principal··9 min read
AI film production is no longer a gimmick. In this piece we break down the full Branta Tech pipeline for producing broadcast-grade TVCs entirely with AI: model selection (Sora, Kling, Runway), directorial prompts, shot consistency, sound design and colour grade.
#AI film#TVC#OVC#video production#generative video